promotional prototype, of course they were going to start selling it
you just get the glory of having it free and bragging that you won and beat everyone else for a badarse case
as for not telling who won, i duno about that, but oh well
as for not being custom, they still are, in fact, they all are (they arent standard psp, etc.)
i think you mixed up custom with unique, as there might be a few others with the same custom case, etc etc.