99% of the time this happens, it is the fault of your 360. and it is caused by your disk drive on its way out. not E74 (E74 is a scaler chip problem, scaler chip is smaller chip located in the back near the av terminal.) tyipically this happens slowly and will get progresively worse with time, and unfortunatly MS wont fix this under warranty.
however, you say all your other games work as normal with no other instances of this message (the white screen that says "if you want to play this game put it into a xbox 360" in multipule languages, (why would the 360 even be programed to say such a thing??))
there could be like a .001% chance somehow some of the coding got erased from the disk, and the xbox will not reconize it, but this is highly unlikely
test the xbox for error codes...turn it on, hold sinc, and press the eject button, the ring of light will show a set of lights, count them, this is the first of four in the error code, without letting go of the sinc button press egect agian for the second digit......etc. then find out what the code means here
https://www.acidmods.com/forum/index.php?topic=21654.0
