Well here is a direct quote from the official PlayStation Blog
Hi everyone, here’s an early peek at PlayStation 3 (PS3) firmware update (v3.10).
The latest update incorporates Facebook into the PS3 experience.
By linking your PlayStation Network account to your Facebook account, you will have the option for the PS3 to automatically update your Facebook News Feed with Trophy and PlayStation Store activity.
This update also enables developers to set specific criteria in their titles to publish additional game information to your News Feed.
You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.
This is just the beginning of our integration with Facebook and we are looking forward to adding new features enhancing the experience in future updates.
Additional highlights from update 3.10 include:
* The Photo category on the XMB has been revamped to make it easier to see more of your photos stored on the PS3.
* The PSN Friends List has been modified based on feedback we received after update 3.00. Additionally, you can now choose a color for your PSN ID on the XMB.
To get a preview of what’s coming in update 3.10, check out the video below
They also show a video which is embeded in the page im linking to.
http://www.qj.net/PS3-firmware-update-v3-10-incoming-previewed/pg/49/aid/135986